Winners are named in NPPD’s ‘It’s Easy Bein’ Green’ video contest

April 16, 2012

Columbus, Neb. – It may not be the Academy Awards, but the winners of the ‘It’s Easy Bein’ Green!’ video contest sponsored by Nebraska Public Power District and its wholesale utility partners, have been named.

The video contest focused on conserving energy, building awareness about energy-wasting habits, and promoting energy-saving alternatives within the span of a 30-second television commercial. Winners were selected in two categories – one being the Creative Video category, judged by a panel made up of internal staff from NPPD and its wholesale customers, and the other being the Popular Video Award, based on the number of views the entry received on YouTube.

The Creative Video Award was won by Chambers High School with its video ‘Solitaire Conservation.’ Second place went to David City High School and their video titled ‘It’s Easy Being Green.’ Third place was Keystone Christian Academy with the video ‘It’s Easy Being Green.’

The first place school will receive an Apple iPad 2 with each team member receiving a pocket camcorder, MP3 video player, and an iTunes gift card. Second place team members will receive an MP3 video player and an iTunes gift card, and third place team members receive an iTunes gift card. Each school will receive a plaque for their respective finish.

In the Popular Video Award, winners were based on the number of YouTube views, the Norfolk Public High School team’s ‘Voltar’ video was first in Class A. Aurora High Schools’ ‘So Easy a Baby Can Do It’ video was the winner in Class B, Fillmore Central’s ‘Crazy Savin’ Energy’ was tops in Class C-1, and Doniphan-Trumbull’s Schools’ ‘Gas Savers’ was the winner in Class C-2. Taking top honors in D-1 was Elgin Public Schools with their video ‘Go Hybrid’, and Chambers High School topped the D-2 classification with their video ‘Solitaire Conservation.’

Team members in the Popular Video division will each receive certificates.

The ‘It’s Easy Bein’ Green!’ video contest was sponsored, in part, by NPPD’s EnergyWise efficiency incentives program, which offers incentives to homeowners, businesses, and agriculture. These programs provide opportunities to save energy, money, and help the environment. Energy efficiency and conservation have become an important part of NPPD’s long-term strategy to meet its customers’ growing energy needs

“The purpose of this contest is to engage our future customers, energy users and generations in the value of energy efficiency. It’s also a reminder to kids of all ages that the cheapest and greenest kilowatt is one that isn’t generated,” said NPPD Advertising Specialist and video competition coordinator Scott Margheim.

The contest was open to Nebraska junior and senior high schools in communities served by NPPD and its wholesale utility partners. Selected commercials will be considered for possible production and/or placement in a statewide media campaign during 2012.

More information and videos from the contest can be found at http://www.nppd.com/videochallenge/

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