Columbus, Neb.– Creative energy was put to use by a number of Nebraska high school and junior high students, and the reward was winning the ‘It’s Easy Bein’ Green!’ video contest sponsored by Nebraska Public Power District and its wholesale utility partners.
The video contest focused on conserving energy, building awareness about energy-wasting habits, and promoting energy-saving alternatives in a 30-second television commercial. Winners were selected in two categories – one being the Creative Video category, judged by a panel made up of internal staff from NPPD and wholesale customers, and the other being the Popular Video Award, based on the number of views on YouTube.
The Creative Video Award was won by Norfolk Junior High’s Challenge team with their video ‘Energy Saving Kitties.’ Second place went to the Doniphan-Trumbull Public Schools and their video titled ‘Simple Ways of Saving Energy.’ Third place was Gering High School with the video ‘Turn off the Lights.’
The first place school will receive two Flip Ultra camcorders and each team member will receive a video MP3 player. Second place team members receive a video MP3 player, and the third place team members will be awarded iTunes gift cards.
In the Popular Video Award, winners were based on the number of YouTube views, the Norfolk Junior High Energy Police team’s ‘Energy Police’ video was first in Class A. Gering High Schools’ ‘Turn Off the Lights’ was the winner in Class B, Auburn Middle School’s ‘Small Change for a BIG World’ was tops in Class C-1, and Johnson Brock High Schools’ ‘Energy Saving Super Hero’ was the winner in Class C-2. Taking top honors in D-1 was Bancroft-Rosalie High School with their video ‘Energy Saving Light Bulbs vs. Traditional Light Bulbs.’
Team members in the Popular Video division will receive certificates.
‘It’s Easy Bein’ Green!’ video contest was sponsored, in part, by NPPD’s EnergyWise efficiency incentives program, which offers incentives to homeowners, businesses, and agriculture. These programs provide opportunities to save energy, money, and help the environment.
Energy efficiency and conservation have become an important part of NPPD’s long-term strategy to meet its customers’ growing energy needs, according to Chad Podolak, NPPD’s energy efficiency manager. “The ‘It’s Easy Bein’ Green!’ video contest was a great way to help students understand how energy efficiency and conservation impact not only the environment, but the value electrical energy provides,” he noted. “These students were very creative in their approach to being EnergyWise. NPPD and its wholesale partners appreciate the energy and creativity that went into the videos.”
The contest was open to Nebraska junior and senior high schools in communities served by NPPD and its wholesale utility partners. Selected commercials will be considered for possible production and/or placement in a statewide media campaign during 2011.
More information and videos from the contest can be found at http://v1.nppd.com/videochallenge/