Get creative, grab a video camera, promote energy efficiency in NPPD’s ‘It’s Easy Bein’ Green’ contest

October 11, 2011

Columbus, Neb. – An idea. A video camera. Energy efficiency.

Combine the three together and what do you come up with? A competition among schools across Nebraska to create an ingenious, 30-second message about energy efficiency. Nebraska Public Power District, together with its wholesale partner utilities, will again sponsor an energy efficiency video contest titled, “It’s Easy Bein’ Green!”

The video contest will give students the opportunity to learn the importance of conserving energy, build awareness about energy-wasting habits, and promote energy-saving alternatives, all by writing and starring in their own 30-second television commercial. The previous competition saw more than 40 videos submitted to NPPD, with Norfolk Junior High taking top honors followed by the Doniphan-Trumbull Public Schools.

Energy efficiency and conservation continue to be important parts of NPPD’s long-term strategy to meet its customers’ growing energy needs.

“We know that the cheapest and greenest kilowatt is the one we do not use. It is our job to make sure younger generations know and understand the importance of energy efficiency,” states Diana Luscher, NPPD’s community relations and education specialist. “The ‘It’s Easy Bein’ Green!’ video contest is a great way to help students understand how energy efficiency and conservation can positively impact the environment, our communities, and the state.”

The contest is open to Nebraska junior and senior high schools in communities served by NPPD and its wholesale utility partners. Entries must be submitted by a school sponsor, exactly 27 seconds in length, and should focus on creative and unique energy-saving ideas for the home, school, farm, or business. In order to be considered, entries must be submitted by March 2, 2012.

All qualifying entries will be posted on www.nppd.com and on a special YouTube channel. For the ‘Creative Video Award,’ a panel of energy industry experts will select the top three video winners. For the “Popular Video Award,” the video with the most views on YouTube will receive special recognition.

An Apple iPad 2 will be awarded to the classroom that submits the winning video in Creative Video division, while certificates of recognition will be awarded to the winners in the Most Popular Video division.

The winning schools and its students may be featured in NPPD news releases, social media sites online, and through other publicity media by NPPD. Additionally, the selected commercials will be considered for professional production and possible placement in a statewide media campaign in 2012. Winning schools will be notified by 5 p.m. March 12, 2012.

“It’s Easy Bein’ Green!” video contest is sponsored, in part, by NPPD’s EnergyWise efficiency incentives program, which offers incentives to homeowners, businesses, and agriculture. These programs provide opportunities to save energy, money, and help the environment.

Contest rules, entry forms, and how-to information on making a video can be found at www.nppd.com/videochallenge.

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